Print Is Dead – Except In Fantasy (Football) Land

Posted by Seth in GENERAL on 07-26-10    No Comments


Courtesy Sporting News

Next time you’re in a bookstore or the supermarket, take a look at the magazine rack. If you like football, you won’t be disappointed.

As the Washington Post pointed out in a piece last week, the market for annual football preview magazines seems to be defying the notion that print is dead. The Post story counted more than 20 different football magazines – everything from general preview mags to those that specialize in fantasy football information.

It’s the fantasy football titles that really keep this thing going. For whatever reason (and I’ve got a few ideas) those of us who play fantasy sports still want to have something in print when it comes time to sit down for hours on end and pick the players who we’ll spend the next few months obsessing over. It makes all the sense in the world, and it makes no sense all at the same time. To wit:

  • You want more than just a list of rankings when you’re picking your team. You want some analysis, and the more the better. Even if you’re doing your draft online, where you can sit and scan whatever Web sites you want the whole time, you still want that printed form to refer to. There’s something about it that lends credence to what’s written there.
  • The publisher makes a difference. I usually stick with somebody I know when it comes time to buy a fantasy preview mag: Sporting News is one I like. Nice layout, easy to use. There are other big-name publishers like ESPN and Yahoo and many others that play here too. You go with the one you know and like, and you feel good about it. It gives you peace of mind.
  • It’s a lot easier to find what you’re looking for when you’ve got a magazine. If you’re on the clock and running out of time, what do you trust more, waiting for a Web page to load, or being able to grab a mag and flip right to the section you’re looking for? I’ve got Verizon Fios, which is lightning fast, but I still want that magazine by my side.

Of course, this whole preview magazine business is also total nonsense. In order to be on the newsstands in late June – which is when some of these things start hitting the street, believe it or not – these mags go to press in early June. I bought the Fantasy Football Index mag, which included a confusing set of instructions about how to get updated information from their Web site — something about a place on their Web site that tells you a word on a certain page to enter. I felt like Ralphie with his Little Orphan Annie Secret Society decoder pin in A Christmas Story. I took a cursory look at their site and didn’t see how I’m supposed to access this fresher info. At least they didn’t try to sell me Ovaltine.

So these mags can’t help you when it comes to knowing who is injured, or which free agents haven’t yet signed with anyone. And that always leads to some levity during the draft when some schmuck who isn’t paying attention picks a guy who’s hurt or out of the league.

Be that as it may, publishers are still falling all over themselves to put these things out. And it stands to reason. An estimated 27 million mostly affluent people are playing fantasy sports. Some of us are in multiple leagues.

It’s a wonder any work gets done at all.



Leave a Comment