SI Swimsuit Ish Loses 3D Race To Hef

Posted by Jonathan in GENERAL on 05-16-10    No Comments

The hope was that the Sports Illustrated Swimsuit Issue would be stepping into the third dimension first since that’s a bigger sports tech story. But, what can you do: Playboy will be leading the charge to 3D babes in print and not SI.

Last week, Hef and company announced that the June ish of PBoy will feature a 3D centerfold. And though  anybody who explores new ideas in print should get a pat on the back in this nutty digital age, the fact is, the 3D gatefold of Hope Dworaczyk is at best a low-end so-called anaglyph system. That’s the crappy blue and read paper glasses thing. So Avatar this will not be.

But hey, it’s a start. And where Playboy goes, so goes Jerry Jones. We are picking some sort of Dallas Cheerleaders 3D test pretty darn quick.

OVER UNDER PICK: 3D Cowboy Cheerleaders In Print: 16 weeks.

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