Mizzou Football Tracks Racy Tweets

Posted by Jonathan in INTERNET on 05-13-10    No Comments


It used to be keeping track of the team was all about watching the kids on Saturday night. Not anymore.

The Missourian is reporting that the University of Missouri football program is using a sophisticated computer program to track 414 racy, dangerous or otherwise unwanted terms on  Twitter, Facebook, MySpace and other social media platforms used by football players.

The service called UDiligence flags coaches when terms like doobie, cocaine, booze or similar words show up in the social sphere. The system, called reputation management for college athletes, accounts fo misspellings, grammatical mistakes and other potential syntactical oddities that hide the intent of the posts.

The story says Dan Hopkins, athletic director at the universitym gets say 10 messages a day alerting him of potential transgression online. There was no comment on whether players have been busted. UDiligence claims several dozen college clients. And to see the antics programs like these have to deal with, take quick test drive through the “What we find” page.

Ah to think this is where all those scholarships go.



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