Tiger Woods’ High-Tech Apology: The King Of The Sport Starts His Comeback

Posted by Jonathan in TELEVISION on 02-19-10    No Comments


Get ready for King Tiger.

Sure, Woods is a lying dope. And his high-tech mea culpa was a non- story. Like we care whether his wife hit him or not. But there’s no longer any question that this man is the dominant sports persona alive.

And as he navigates his way back from his fall from grace, expect him to be a bigger and more powerful sports figure than ever.

For all the drama and stupid jokes, the fact remains Tiger is now on media steroids. All this man needs do to attract a world-wide audience is stand in front of a cheap blue curtain and speak. The standing media tech infrastructure does the rest. There really is no need for the PGA, or CBS, or ESPN.

And that means when this man comes back to golf — which should be in the next few weeks — it will be a whole new game. Not only will the event be the most watched golf game ever, it might be the most watched broadcast ever — with a true worldwide following. Tiger will come back to the game with the tacit understanding that he really is bigger than the game.

Tiger Woods is now the  perfect media storm.



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