NBCOlympics.com: Just Go Ahead And Make It A Facebook Page
Posted by Jonathan in GENERAL, INTERNET on 02-18-10 No Comments
Could we be looking at the high water mark for Web sports content?Spend any time on NBCOlympics.com and I would have to say, yes.
The site is far from awful: plenty of up to date news, medal information and support content. But if you dig into the video assets, slideshows and results pages, it all gets pretty thin, pretty fast. Most of the videos are highlight clips, ancillary segments, and anti fan stuff like the AT&T Soundtrack.The occasional live games are usually meaningless And, even more worrisome is alot of what is here is not really NBC;s. The tweets pages, for example, are the open twitter feeds from the athletes. Take a look at Anton Ohno’s page. It’s easier to follow this one Twitter, honestly.
As a fan, there’s just not that much there, there.
And the lack of content is hurting sports traffic. Liz Shannon Miller over at NewTeeVee reported 13.6 million uniques over the first 4 days to the site, with something nutty like 2.5 times the traffic over the 2006 games. Now sounds impressive, but compare that to a 25 percent increase in traditional broadcast ratings over Turino, and suddenly the Web site isn’t really as big as it should or could be.
And the reason here is obvious. NBC isn’t making enough money on the Web to justify the games cost. And so it shall remain a TV event. And I wondering, if that will be the case for most major sporting events from the Superbowl to the World Cup. If the Internet can’t deliver the traffic muscle for the Olympics to pay for the events, where will it?
Probably not anywhere. Sports will remain a TV event for a long, long time.
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