Google Stadium? Only A Matter Of Time

Posted by Jonathan in STADIUM on 02-01-10    No Comments

Has Google decided that all this link advertising thing is oh so 1999 when it comes to sports marketing? It looks like it.

Here’s a screen grab from the decent sports blog Courtside Post. And look carefully over on the right: In the usual Google Adword location is a good old-fashioned banner ad. Click on it, and off you go to the Google  Nexus phone webpage. Of course if this weren’t Google, who would care? But because it is Google, and it’s a sport blog, is Google signaling here that suddenly good old fashioned traditional ads are what is needed to sell its cell phones to sports fans?

And why that’s important is forget beer and cars, technology companies are now one of sports biggest sponsors. And if Google is in the mix, with the economy recovering, could there be a premium paid for sports advertising? And more money could be pumped into struggling franchises. It is not a bad thought.

The question. With Barkley, Wade, Payton and Brett already spoken for, who becomes Google’s first spokesperson? Our bet… Ryan Fitzpatrick. QB for the Buffalo Bills. He’s a Harvard grad who wears a cutting edge helmet design. That’s a smart athlete that a smart company could get behind.

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