Ticket Exchange Makes Hot Market Online

Posted by Jonathan in STADIUM on 10-23-09    2 Comments


If TicketMaster and the NFL’s new Ticket Exchange is anywhere near half correct, the Web is making a heck of market in  NFL games. We have been spending some time tinkering with the leagues new ticket service. The NFL got tired of competitors like StubHub and others taking the aftermarket ticket business from them. So the major players came together to create a service. And it seems to be making a relatively liquid market: For sure, using Ticket Exchange is not cheap. TicketMaster is not shy about banging you for fees, taxes and all that nonsense. But there is something fascinating about looking at what is for sale and for what games. As of post time 2500! tickets are available for Cardinals/Giants this weekend at home at Giants Stadium. With good seats in the $85 range. Dolphins/Patriots have 62 tickets available up in Foxborough starting at about $120. And Vikings Steelers have 200 some tickets available. No game seems totally sold out. And many smaller market teams like the Raiders/Jet game out in Oakland appear to have only a few hundred tickets available. Do ticket sellers just give up trying to sell those tickets? Or is demand still high even for less than first rate games?



2 Comments on “Ticket Exchange Makes Hot Market Online”

  • kjc9

    One of the great things about the secondary ticket market is you get a much better picture of whether or not tickets are properly priced for the market. It’s been well documented about the high cost of season tickets for both the Mets and the Yankees this past year with each team opening new stadiums. While the prices were high, the argument has always been that if people were willing to pay the prices, the tickets were properly priced. The secondary market has told a different story about this year’s prices however. While low range Yankee tickets were typically selling for at or near face value, Mets tickets were being resold for well below face value. In some cases, upper deck, week day, afternoon seats were being sold for 1-2 dollars (with stubhub adding on their usual 5-7 dollar fee). That discount was across the board, in that you could find a seat in any section for that kind of reduced price. To me, that indicates that the Mets may have a serious problem with season ticket sales next year. If people are only able to make up a fraction of the cost of a ticket that they don’t consume and they are required to spend 10’s of thousands of dollars for that right, a day of reckoning would appear to be at hand next year for the Mets. To me, this kind of information is great to have when making decisions on purchasing tickets, be they season tickets, individual tickets or resale tickets. More information is always better.

    10-24-09 » 8:39 am »

  • Josh

    Very interesting comment. Just like our lives becoming “real-time” on social networks, it’s as if the ticket business is as well.

    10-26-09 » 10:34 am »

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